A personal blog allows you to bring out the storyteller within you by basing your content on real-life experiences and perspectives. When you create content, it might resemble a diary entry and will be written in the first person. You can choose to write about diverse topics or hone in on your interests. As you design your blog, make it personal and make sure it really represents you and your goals for the blog.
To help make your blog unique, choose a domain name that includes your name in it to position yourself as a thought leader in your space. For example, some bloggers have placed it in their blog name and built a brand around themselves, and often use personal stories when writing about travel, food and fashion to make themselves more personable and relatable to their readers.